Viewing By Entry / Main
Fooling around with Ms. Dewey
Published: December 14, 2006 at 3:37 PM
The masters of online viral marketing are at it again and if you loved bees, you'll love Ms. Dewey. Microsoft's veiled reference to Melville Dewey's classification system is a sort of Web 2.0 reincarnation of Ask Jeeves, except that when you ask Ms. Dewey you get a witticism, wanted or not, along with your results. Though the actual search results are a bit lacking, Ms. Dewey is an ingenious way to promote Microsoft's Live Search and a fun break from the run-of-the-mill search engine. If you pay Ms. Dewey a visit, be sure to ask her about Blockbuster Video.