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XBox 360 Gamercard

RichAlot's Gamercard

Shaking Up Viral Marketing

This week, Mario-antagonist Wario debuts in his first starring role on Nintendo's Wii in Wario Land: Shake It! Nintendo is marketing the antihero's adventures on YouTube with a fresh approach to video viral marketing. Rather than settle for a basic embedded video, Nintendo has packed some browser-busting action into their YouTube page that corresponds to Wario's in-video antics. Despite the clever marketing approach, I have to admit the 2-D game looks a bit underwhelming.

Fooling around with Ms. Dewey

The masters of online viral marketing are at it again and if you loved bees, you'll love Ms. Dewey. Microsoft's veiled reference to Melville Dewey's classification system is a sort of Web 2.0 reincarnation of Ask Jeeves, except that when you ask Ms. Dewey you get a witticism, wanted or not, along with your results. Though the actual search results are a bit lacking, Ms. Dewey is an ingenious way to promote Microsoft's Live Search and a fun break from the run-of-the-mill search engine. If you pay Ms. Dewey a visit, be sure to ask her about Blockbuster Video.