Viewing By Category : Marketing / Main
Published: September 23, 2008 at 11:54 PM
This week, Mario-antagonist Wario debuts in his first starring role on Nintendo's Wii in Wario Land: Shake It! Nintendo is marketing the antihero's adventures on YouTube with a fresh approach to video viral marketing. Rather than settle for a basic embedded video, Nintendo has packed some browser-busting action into their YouTube page that corresponds to Wario's in-video antics. Despite the clever marketing approach, I have to admit the 2-D game looks a bit underwhelming.
Published: December 14, 2006 at 3:37 PM
The masters of online viral marketing are at it again and if you loved bees, you'll love Ms. Dewey. Microsoft's veiled reference to Melville Dewey's classification system is a sort of Web 2.0 reincarnation of Ask Jeeves, except that when you ask Ms. Dewey you get a witticism, wanted or not, along with your results. Though the actual search results are a bit lacking, Ms. Dewey is an ingenious way to promote Microsoft's Live Search and a fun break from the run-of-the-mill search engine. If you pay Ms. Dewey a visit, be sure to ask her about Blockbuster Video.